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White-label wellbeing for employers, insurers and HMOs

Wellbeing your people actually use.In your brand.

Meal plans, workouts, mindset and daily nudges in one app, in your brand. We run the launch for you, and you pay only for the people who use it.

One app, three brands. Company names are examples.

Paying for a wellbeing perk nobody opens?

Most wellbeing apps hand people a content library and hope for the best. With no plan for this week, no local food and no one to talk to, usage fades after the launch email. HR is left with a renewal decision and no data to make it.

  • Nobody runs the launch

    A code in an email reaches almost no one. We run the launch and two campaigns, because usage follows campaigns.

  • A library, not a plan

    Hundreds of videos and no idea where to start. We give each person one plan for this week, matched to their fitness level.

  • Built for somewhere else

    Generic meal plans built around Western diets rarely last. Ours are built around local food, language and routines, with Filipino and Asian cuisine today, easy swaps and the app in Filipino as well as English.

  • No way to show it works

    Login counts don't make a business case. Your dashboard shows engagement and wellbeing trends you can take to leadership, and we send you a short report every two weeks.

Live in weeks, not quarters.

No app to build and no IT project to run. You bring your brand and your people. We bring the programme, the launch and the reporting.

  1. Brand it.

    Your logo, colours, splash and welcome screens. People see your company in the app from the first tap, not ours.

    • Logo and colours
    • Splash and welcome screens
    • Programmes only your people see
  2. Launch it.

    We run the launch: ready-to-send HR emails, posters with QR codes, a town-hall demo and a push sequence. Your people join with one company code.

    • HR emails and QR posters, written for you
    • Town-hall demo and push sequence
    • One company code, approved email list
  3. Measure it.

    Your dashboard shows engagement, demographics and wellbeing trends across 20+ analytics views, and we send you a short report every two weeks.

    • Daily, weekly and monthly engagement
    • Wellbeing trends
    • Data hosted in Singapore

One plan for the whole person.

Not another step counter. Each week brings workouts, meals, mindset and small daily actions, matched to each person's fitness level.

A woman doing a core exercise on a park bench in evening sun

Train where you are.

Guided workouts for home, gym machines, group classes and the outdoors, at beginner, intermediate or advanced level.

  • Home
  • Gym
  • Classes
  • Outdoor

Real coaches in the chat.

People message a human coach inside the app and get a push notification as soon as the coach replies. Available as an add-on.

Meals and mindset, planned.

A 7-day meal plan with four meals a day and easy swaps, plus short weekly mindset videos.

  • Breakfast
  • Lunch
  • Snack
  • Dinner

This week's mindset video

71

behavioural triggers

From short sleep to long sitting, nudges reach the right person at the right moment.

17

health signals tracked

Steps, sleep, blood pressure, glucose, SpO2 and more, from Apple Health, or logged in the app. There is also a vital-signs scan with the phone camera.

  • Steps
  • Sleep
  • Blood pressure
  • Glucose
  • SpO2

Who it's for

Made for the teams that fund wellbeing.

  • Employers

    A wellbeing benefit people actually open, with engagement reporting for HR.

  • Insurers & HMOs

    Preventive health programmes under your brand, with a day-one health check and engagement data on your members.

  • Brokers and partners

    Offer a branded wellbeing programme to your clients, with margin built in. Or embed our content through the API.

Proven at scale in the Philippines.

From 2021 to 2024, a leading Philippine infrastructure group ran its employee programme on our platform, and an HMO and a national health app launched our programmes.

76,000+

members on a single enterprise deployment.

A leading Philippine infrastructure group ran its employee wellbeing programme on our platform, through our API, from 2021 to 2024.

Nutrition

the most-used feature across 76,000 members

“An all-in-one offering that works. I highly recommend this.”

Dr Ryan Jarencio, MD MBAChief Medical Officer, Maxicare

“A great range of fitness routines, menus supporting different needs from diabetes prevention to general health, and mental health support.”

Dan HoranRole to be confirmedMetro Pacific Investments Corporation (MPIC)

mWell

Our fitness, nutrition, wellness and Diabetes Prevent programmes launched inside mWell, the health app from Metro Pacific Health Tech, in 2021.

Recognition

  • Best Health & Wellness Platform

    Singapore Business Awards, 2024

You decide who sees what.

Health data needs clear rules. We host it in Singapore, encrypt it at rest and give every admin only the access their role needs. You set the privacy rules with us before launch.

Have a security questionnaire? Send it with your demo request and we'll answer it in writing.

  • Hosted in Singapore

    Your data is hosted in Singapore, and the database is encrypted at rest.

  • Encrypted at rest

    The production database is encrypted at rest, and passwords are stored as one-way hashes.

  • Role-based access

    Six roles, from content editor to company administrator, each limited to what it needs. Your admins see only your organisation.

  • Privacy settings you control

    Choose with us which roles see aggregate trends and who, if anyone, can view an individual's data. We configure the platform to match your policy.

  • Anonymisation on request

    When a member leaves or asks, our team anonymises their account.

Start small

Prove it with a 90-day pilot.

Pick one team, site or member group. We run the launch in your brand, agree the KPIs with you before day one and report against them at day 90. Then you decide.

  1. Weeks 1 to 2

    Set up

    Branding, company code and approved email list. We write the launch emails, posters and push messages for your people.

  2. Weeks 3 to 12

    Live

    People follow their weekly plan and earn points, and we run two campaigns to keep them going. We review engagement with you at the halfway mark.

  3. Day 90

    Review

    A report against the KPIs we agreed, with a clear recommendation: scale, adjust or stop.

KPIs we can track together

  • Activation: share of invited people who join
  • Weekly active members
  • Health check completion
  • Programme weeks completed
  • Coach conversations
  • Wellbeing trends from check-ins

How pricing works

A fixed fee for the 90-day pilot, then a monthly fee only for employees who use the app.

We size the pilot fee to your headcount on the demo call.

Plan my pilot

A 20-minute call. No obligation.

Questions HR and insurers ask us

What is active8me?

active8me is a white-label wellbeing app that employers, insurers and HMOs give to their people under their own brand. Each week it delivers workouts, a meal plan, mindset videos and daily wellbeing actions, and human coaches are available as an add-on. The organisation gets a dashboard with engagement and wellbeing trends. active8me is based in Singapore.

Who is active8me for?

active8me is for HR and benefits teams at mid-sized and large employers, and for health insurers and HMOs that want preventive programmes under their own brand. Brokers can offer it to their clients, and technology partners can add our content to their own apps through an API. We work with organisations worldwide.

What does white-label mean for a wellbeing app?

White-label means your people see your brand, not ours. Your logo, colours, splash and welcome screens appear in the app as soon as someone joins with your company code, and you can reserve programmes for your people only. A separate App Store listing under your own name is a custom project.

How long does it take to launch?

A typical launch takes a few weeks, not months. We set up your branding, company code and approved email list, then run the launch for you with ready-to-send HR emails, posters and push messages. There is no app to build and no HR system to integrate.

What data can the employer or insurer see?

Your organisation sees engagement and wellbeing trends for its own people in a company-only dashboard. Access is role-based, and we configure it with you before launch: you decide which roles see aggregate trends and whether anyone can view an individual's data.

Which devices and wearables does it work with?

active8me runs on iPhone and Android phones. On iPhone, steps, sleep and other data sync from Apple Health. On any phone, people can log measurements such as weight, blood pressure and glucose in the app. Syncing on Android through Health Connect is planned but not live yet. Direct connections to Fitbit or Garmin accounts are not available today.

How is employee and member data protected?

Your data is hosted in Singapore, and the database is encrypted at rest. Every admin works within a role that limits what they can see. We don't claim certifications we don't hold. Send us your security questionnaire and we'll answer it in writing.

How much does active8me cost?

You start with a 90-day pilot at a fixed fee sized to your headcount. After that you pay a monthly fee only for employees who used the app that month. Employees who never sign up cost nothing.

See it in your brand.

We'll walk you through the app, the HR dashboard and how a pilot with your team would run.